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On curated site, gift givers offer recipients a hand-picked choice | Springwise

The challenges of gift giving may be felt most keenly at this time of year, but there’s no end in sight to the companies willing to help make it easier. Enter Wantful, a new service that helps gift givers put together a hand-picked selection of items from which recipients can choose which they’d like best.

With offices in San Francisco and New York City, Wantful aims to offer a more personal solution for struggling gift givers than the ubiquitous and impersonal gift card. Toward that end, it helps customers put together a curated selection of 16 tasteful gifts. Users begin by answering a few basic questions about the recipient’s personality, style and taste. Next, they indicate how much they’d like to spend — from USD 30 to USD 500. Wantful then helps them assemble a collection of suited products from artisans, designers and hard-to-find brands. From that array Wantful creates a customized and stylishly printed gift book, wrapped in Japanese rice paper, that can be sent directly to the recipient by post, email or via Facebook. Finally, the recipient peruses the book and selects the item they’d like; when they indicate their choice online using a unique code from the book, Wantful delivers the item directly to their home.

Wantful launched a preview version of its service in October. One to partner with early on or to emulate with localized versions in other parts of the world?

Spotted by: Murtaza Patel

Website: www.wantful.com
Contact: hello@wantful.com

Infographic: What Makes Content Go Viral?

This guest post is by Voltier Digital.

Not every piece of content can go viral, but if you understand the basics behind what makes great content highly shareable, you will have a better chance of getting better exposure for each piece of content you create. The following infographic looks at some of the factors involved in making great content go viral, and what it takes to really hit a home run (click the image to enlarge it).

Voltier Digital is a content marketing agency specializing in infographics and other compelling content mediums. They can handle a wide variety of content marketing projects: from single infographics to complete content strategies. If you’re looking to drive traffic, increase exposure to your brand, and find more success online, Voltier Digital can help.