I'm really not too sure why he decided to record this on a busy urban street. Lucky it's sub-titled I guess.

Never much been into the hamster pop culture genre. But this is a little different. Actually it's a lot different.

This is one hell of a ride through history and the evolution of human empathy.

A pretty stylish web trailer from Canadian film maker Patrick Boivin.

Samsung launching 3D TV in Amsterdam. Love this stuff.

"Android now accounts for 46% of U.S. smartphone share, while iPhone OS slid to 39%. A greater percentage of Android apps are offered for free so more developers have turned to ads in order to monetize their work."

It would be the perfect view.

By Shalu Wasu, Ogilvy 360 Digital Influence

Colleagues, clients and friends often ask me how they should go about creating a social media strategy for their companies. My answer to them is that they don’t need one!

With a perplexed look on their face they say “But that’s your job, is it not?”

Well, I am afraid that my job is not to create social media strategies for companies, simply because I believe that they don’t need one! What every company needs to do though, is to incorporate social media into everything that they do and that is not the same as creating a stand alone social media strategy.

Social media is not a new management discipline or a new functional area that your company needs to create a strategy for. Social media is simply a bunch of tools, platforms and technology that allows for content to be co-created, relationships to be built, communities to be created and conversations to take place in a manner that has never been possible!

Social Media goals are derived goals

I repeat. Your company does not need a social media strategy. What your company does need to do however, is to incorporate social media into almost every other strategy or plan that it has. This means that social media needs to be a part of your marketing strategy, public relations strategy, HR strategy, customer service strategy and maybe even your finance strategy.

Maybe you do need someone to coordinate your company wide social media efforts, but that is not the same creating a social media strategy.

It is satisfying to observe the spring in people’s steps when they start looking at social media as an enabler and a tool that will help them achieve their goals in a more effective manner rather than yet another 100 page strategy document that they need to churn out!

Bang on - I couldn't have said it better myself.

The following is guest post from Craig Badings of Cannings Corporate Communications. It originally appeared at www.thoughtleadershipstrategy.net/

There is a lot of a commentary flying around the web at the moment about content, optimising that content for search engines , content curation (filtering and aggregating relevant content) and how best to deliver content to your publics.

But…and this is a big but - content alone does not make you a thought leader.  It may help a company’s publics, it may make their lives easier, it may drive traffic to a site and it may position that brand as a trusted source of particular information.  But does it make that company a thought leader?

No it does not.

Let’s have a quick look at my definition of thought leadership:  Thought Leadership is establishing a relationship with and delivering something of value to your stakeholders and customers that aligns with your brand/company value. In the process you go well beyond merely selling a product or service and establish your brand /company as the expert in that field and differentiate yourself from your competitors

Key to thought leadership is innovative content

The key to being a thought leader is offering something of value, insights that position you as the expert in that field.  By that I mean stuff which frames the debate and conversations on a particular issue or issues.  Content that challenges the paradigms and the thinking of your own staff as well as your publics if not an entire industry sector, and content that delivers deep insights around a particular issue or sector.

Content that doesn’t do this cannot and should not be labelled as thought leadership.  It is merely information.

This is not to say that it’s not useful but it doesn’t make you a thought leader.

Content curation

HiveFire has produced a thought provoking e book on content curation.  You can download it here : http://info.hivefire.com/eBook.html  and I suggest you do.  It is a good read and raises some very interesting questions about how you manage your content.

But as they say, competitors are drowning in a sea of information overload and they are challenged to decipher what information is relevant and which sources are trustworthy.  My view is that it is particularly because of this that to be a thought leader, the content you deliver needs to differentiate you from the crowd, must be different and challenge insights and should position you as the pre-eminent company/commentator in that space.

The spin-offs of doing this right are huge as many marketers, particularly in the professional services arena will attest.  True thought leadership is one of the most valuable marketing assets in which a company can invest.  It inspires trust in your brand and in process imbues in your company and your people a perception by the marketplace that you are the ‘go to’ authorities and knowledge experts on that topic - a perception that no amount of advertising can buy.  OK maybe a bucket load could buy it but it would cost a bomb .

Publishing alone will not help

Publishing on its own is not going to help.  It’s what you publish and how you take it to market that makes the difference.

Before you become an aggregator or curator of content ask yourself the following questions:   What is our thought leadership position?  What do we stand for in the market place?  What is our differentiator in terms of leading the market?

Only once you have established a position in this regard are seen as the go to place for insights in your area of specialty is it useful to become a content curator and specifically for content that relates to and helps inform that position.

 Until then I’m afraid, you will just be a follower.

Microsoft has bought a first-class seat on the Flash Bashing Express with an official statement on its IEBlog. Apple’s sometimes-friend, sometimes-foe echoed ideas that Apple CEO Steve Jobs expressed in Thursday’s Thoughts on Flash essay and put its own stake in the ground for the future of Web technologies.

Dean Hachamovitch, Microsoft’s General Manager of Internet Explorer, cut to the chase rather quickly, by stating “the future of the Web is HTML5.” He also said that Microsoft has been “deeply engaged” in the HTML5 process with the W3C, the standards body that drafts the specifications for how HTML5 should work. The company’s Internet Explorer 9, now in beta for Windows users, features HTML5 support. Hachamovitch says that while the W3C does not specify a video format for video embedded in HTML5 sites, Microsoft has joined Apple in supporting H.264, and H.264 alone.