[youtube=http://www.youtube.com/watch?v=HQ7R_buZPSo&rel=0] This one's for the guys (well mainly).  Ken Block is the owner of DC shoes, who just happens to be a professional rally driver and petrol head.  You gotta love a day at the office with this guy.  This is actually the second installment and already up to over 3 million views after 3 weeks on-line.

Augmented reality applications continue to move away from gimmicky and fun towards real functionality.  This application (alpha release) from Zugara shows how AR can be used to aid on-line shoppers get it right.

Three Grand Prix's (Cyber, Direct and PR). That's a first and a whole lot of awesome.  Here's another winner from the night, an amazing alternate reality campaign for the Dark Knight.

[youtube=http://www.youtube.com/watch?v=cD-HRI-N3Lg&rel=0]

Philips having a crack at some fun spreadable media ideas in this challenge series.  They use twitter to crowdsource ideas for the various challenges and then put the best of them into production.

[youtube=http://www.youtube.com/watch?v=wzgJ86211Vg&rel=0]

"To the C, to the E, to the R, to the N - straight out of Geneva." Cool gig for the four or five multimedia designers on the planet who might actually have a clue what they're talking about.

You may have seen Facebook Connect boxes popping up on the web, allowing you to customise your interaction with a site by using personal information from your Facebook profile.   Prototype is a new game for Playstation 3 and Xbox 360 that launches this month and makes use of Facebook Connect in a highly original and compelling way.  Visit www.prototype-experience.com and click on the Facebook Connect link to get the experience underway. I'm not going to tell you anymore - go give it a go!