Statistically speaking, the concept of “average” means that you fall right in the middle of the bell curve. No company wants to be thought of as just average, yet that is precisely where their undifferentiated business strategy places them—in the center of the curve. The most interesting and powerful brands are at the edges of the bell curve, because they’re doing things differently.

Click through to the full post for an interesting riff on why being different is a far better strategy than trying to appeal to everyone.

With Facebook Places, frequent travellers can now earn real rewards. By registering with TopGuest, users can then simply ‘check in’ to each partner location using the GPS locator within their mobile handset and they will automatically receive reward points.

Still waiting for the rollout of Places down here in New Zealand but it's going to be interesting watching the development in this space.

"For all that talk about social media strategies, how much exactly is ad spend going to these websites? A Flowtown infographic digs deep to find these figures that paint a pretty picture. To Mark Zuckerberg at least. "

At 4.35 am on Saturday September 4th, Christchurch was hit by a 7.1 earthquake. One of our clients captured the whole thing in-store on CCTV cameras. This is PlaceMakers in Riccarton.

Given that it pays my wages, I’m not supposed to let you know that social media isn’t the be-all-and-end-all for marketers everywhere, but try as I might I still can’t quite come up with enough reasons to ditch your other streams and hand your marketing keys over to Zuckerberg just yet.