Every time I try to write something in this space - it feels as if I'm describing a box. I'd rather not put stuff in a box, when I do that at home it disappears for all of eternity. So to be clear, this isn't a box. Not even close. It's not even a receptacle, nothing like it. I had spectacles once...never mind..
One of the many shifts we are seeing globally is an expanded individual awareness and sense of responsibility for social and environmental issues. Of course there have always been groups of people trying to do good but something I’ve noticed occurring more and more is individual empowerment.A great example of how a business has tapped into what is a latent desire for most of us to give back where we can, is this company - Ark, a clothing label that encourages its wearers to “be kind”.ARK, an acronym for Acts of Random Kindness asks its customers to perform one act of kindness every time they put on their clothing. “Buy someone a coffee, give up your seat on the bus, help a drunk home.”They also accept submissions for bigger ideas that they’ll support as a business.I absolutely love this idea, and really hope these guys go well.
