Unless you have the resilience of a Jehovah's Witness door knocker, at some point you're going to want to know whether you're tilting at windmills or not.  It doesn't matter if you're marketing a product or trying to implement social change, at some point you have to be convinced that there's a real need for what you have to sell, or what you have to say.  Because it's that conviction that will help you deal with the inevitable rejection, and give you the strength to keep on at it.

So as mentioned in my previous post, I'm trying to help a friend navigate her way through social responsibility in New Zealand, and one of the first things I'm trying to get my head around, is why business in New Zealand isn't overly receptive to the corporate social responsibility (CSR) message.  The Tindall Foundation and a few others have had a pretty serious crack at getting corporate social responsibility onto the agenda and by their own admission haven't been able to get the traction they were hoping for.

All this in spite of the fact that philanthropy is one of the fastest growing sectors globally right now.

So do you think Kiwi businesses are less connected to their communities than their global counterparts?  Or is there some other barrier that's preventing this kind of engagement as part of normal business activities?