About Me
I joined Ogilvy just over three years ago after spending five years heading up NZ's iconic digital design firm Terabyte Interactive. I've now spent over 20 years in marketing and communications with much of it in the digital space. My experience in traditional marketing and communications roles combined with a background in both the computer and software industries from early in my career provides a blend of skills that has proven pretty useful at a time when technology has become so deeply integrated in so much of what we do as marketers.
If there's one thing you know about this industry, it's that tomorrow it will all be different. The constant state of change isn't a place for everyone, but I genuinely love it. I learn something everyday, from both our successes and failures - this industry continues to break new ground and there's no sign of it slowing down. It's absolute heaven for the easily distracted.
Participation is absolutely the key to understanding new technologies. I once thought I would grow out of it, but my family and I are now reconciled to the fact that I will always be playing with the latest toys and gadgets whether they be hardware, software or some other strange new thing. Throughout my career, this innate curiosity has helped conceive fresh ideas and thinking, and created many business opportunities along the way.
Outside of work I’m a board member for the Make-A-Wish Foundation in New Zealand, granting wishes to children and young people with life threatening illnesses. I also sit on the media advisory board for the Foundation for Social Responsibility, set up to assist business with corporate social responsibility initiatives.