In 2007 I started working on an idea that I thought would change the world.  Make it into a better place and all that.  My unbridled enthusiasm was unfortunately not met in equal measure by the people I needed to help me, and after six months I begrudgingly put the project into the bottom drawer and went out and got a real job.

So when a new friend of mine started talking about her dreams and vision for a better world and an idea she thought might just be the key – I had a choice.  I could either deliver my pragmatic and slightly cynical view on things, or I could play the idealist and look at this as a second chance, an opportunity to recapture my own zeal.

I’ve chosen the latter, and for the last few weeks I’ve been thinking about the role digital, and specifically social media has in a world that desperately needs an increasingly greater commitment to social responsibility, both from its citizens and the business community.

In short, how do we educate people to be more generous?

I’m going to break down my thinking over a series of posts.  Comments very welcome.  Who knows, maybe we can change the world.