I'm still not 100% sure what to make of Skittles on-line ploy.  It's definitely cool, at least from my geeky point of view.  The real question though is whether it's effective as a marketing campaign. So what's going on?  Go to www.skittles .com and after you prove you're older than 12, you'll pull up a wiki page with a little flash overlay sitting up in the left hand corner.  That overlay is your navigation to Skittles content on a range of social media sites including Twitter, Facebook, YouTube and Flickr.  Rather than going with the usual carefully designed brand website, Skittles pulls together content and conversation about their product from all over the web dynamically. Along with being cool, it was a pretty brave move, highlighted by some of the less than politically correct tweets that appeared on the home page in the first couple of days.  Whatever the site's ambitions are though, it's definitely getting the brand talked about and that's nothing to sneeze at. As I said, still not quite sure what to make of it - but wish I'd done it nevertheless, great work!