We must also never forget that we cannot allow our Clients to fall behind their customers like they have done. Benchmarking amongst competiton rather than versus consumer may make us less pathetic than competitors but we are still pathetic.

Quote of the month from Rishad Tobaccowala - Vivaki (Publicis Group), speaking of leadership and audacity. A great post on three key challenges facing marketers in the post-digital age.

1. The future does not fit in the containers of the past

2. Talent attraction and retention

3. We must learn to lead again.

Click on the link above for the full post.