Web 3.0, the semantic web, linked data - all names for the next generation of the web as we know it. The video above showcases one example of how a Web 3.0 application can offer highly personalised, tailored advertising content by understanding your on-line behaviour in real time. Web 3.0 sites and applications see pages as more than just documents. They see the data that is embedded in each page and in turn how that data links to data on other pages and so on. This is an extremely powerful evolutionary step that will see a massive amount of data unlocked and in so doing will completely re-define how we are able to use the web moving forward. A few weeks ago, Tim Berners-Lee, the creator of the world wide web spoke on the topic at TED. I highly recommend the following video if you want to get a glimpse into the future of the web.